Cheap Effective Marketing
I recently read an article on a woman who wanted to grow her business, but did not have much money to spend for advertising or marketing her business. Thus, she came up with the following ideas.
She discovered a printing company that offers free custom printed postcards with paying shipping only. She has her web address printed on the cards. Then, she hand writes, “check it out - mention this card for a discount” before mailing them to addresses that she receives from local online property tax office.
She also prints up business card-size referral cards with a blank space for a name and phone number and with her web address and phone. She hands them out to people and asks them to write their name and number on them in the space provided. That way, she knows who has referred business to her, and can give the referrer $5 as a thank you. One or two isn’t much but if one person refers 10 people it’s an easy $50 for them and new customers for her!
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