Face-To-Face Marketing
Firstly, people are on the move. They’ve got shopping and the holidays on their mind. They’re moving and grooving, rocking and rolling. With that in mind, we’ve got to create something that we can do that will want them to stop and look, or stop and listen.
When people are walking by, smile and hand them a pen, and watch them read it as they walk away. A few will turn around and ask questions and that my friend is what you want. – someone to get to know, someone to chat with, someone to present.
Timing is important. Even though some of the citizens at the product show are possibly in your object audience, that’s not what they’re looking for right then, so they’re going to be less interested to your message. I mean, you may get some interest and business, but you’re going to have to work harder for it.
Getting in front of people is important, but there are many of opportunities to do that. No point in wasting your time on contact points that don’t bring a good return.