What do you think a logo should be?
Logo should be designed so that they size easily and can be used in a variety of mediums: letterhead, t-shirts, and more. Also remember logos are part of a larger marketing concept. Promotional materials will need consistency to strengthen the company or product image. Don’t just create a graphic but create a brand.
It’s not just for simple brand identity. It’s so that if you have to have your logo overstated. The element won’t drop out. The same reasoning when printing the logo small. The print plates can loose detail when transferring the ink at small sizes. The same goes with t-shirt screen printing.
The outline should be simple so that the logo is easy to place. Logos that fit into simple geometry like squares, circles and triangles become easier to place in a design layout because they don’t contain idle ‘white space’.
Logo designs work well using easy solid shapes because they are a practical choice for purposes where a logo design should be large, so it can be recognizable from afar. These are often industrial logos seen on the sides of crates and trucks.
Create a brand is not the job of the logo design alone. It is the company and their products/services that raises the value of the logo and their name.