Some advise on promoting business
I was wondering if anyone has any ideas on how promote or make people aware of my services.
Answer:
Target relevant newspapers in your area and write a press release sending it to the relevant media.
You could also try direct mail, such as a brochure drop in the area you’ve targeted. If you want to check the effectiveness of the leaflet drop, it might be an idea to add a reference number or color strip along the bottom, that way you can evaluate the effectiveness of it.
Online local business directories seem to rank quite highly on Google and other search engines – plus a lot of those are free.
Google Adwords – you can target ads by geographical location. As long as you know what you’re doing with Adwords it can be quite cost effective.
Networking. Get out and meet people through the Chamber of Commerce breakfasts, and any other local networking occasion that gets you in front of prospective customers. Be active, get to speak to as many people as you can, give them your card, collect theirs and follow up to see if they need you services or who they know who would need them.