Tips for developing a good email promoting your product
1. Be sincere (don’t guarantee 100% increase in productivity if it won’t get you a 100% increase. If you do this, will fail at building the relationship)
2. Directly to the point (don’t devastate the readers time, they’ll probably spend less than 20 seconds looking at your email. So make it short and nice.
3. Use the subject line to your advantage (this could be the only thing that the decision maker see, so they need to know that this is not spamm)
4. Build up a relationship (this is tough to do with an email, but be personal. Find out the decision makers name, address the email to him. Make the email feel like you are talking to him, and not to many companies. Personally, I would recommend developing an individual email for each company.)